STARTUP NAVIGATOR – The handbook
Progressing from the initial business idea to an enduringly successful company. Implementing this project systematically, but individually – without getting lost in the details.
HOW TO GET THERE:
The perfect problem-solution fit must be found based on an optimum knowledge of the customer (profiling), before the first prototype can be created (prototyping). To this end, the right resources have to be available in sufficient quantities (sourcing) in order to ultimately then launch on the market and survive there (scaling).
This handbook on the St. Galler Startup NavigatorTM enables anybody to learn how to successfully turn their entrepreneurial dreams into a reality:
“4 & 20”: In four modules covering profiling, prototyping, sourcing and scaling as well as 20 steps on the fast track to your own start-up.
Evidence-based: Linking up exciting findings from the renowned research by the University of St. Gallen with best-practice examples, such as AirBnB, Doodle, N26, Outfittery, Rocket Internet, etc.
Data-driven: Making decisions with the start-up cockpit – using quantifiable parameters and success factors.
More than 66 tools and methods show the reader the way.
“This book enables you to develop your very own competitive advantage!”
Prof. Ann-Kristin Achleitner, Technical University of Munich and member of the supervisory boards of Metro Group, Linde AG and Munich RE
The team of authors under Prof. Dietmar Grichnik has many years of experience in guiding company founders, and some are themselves entrepreneurs and helped to develop the Startup Navigator. Dr. Grichnik is Professor of Entrepreneurship at the University of St. Gallen and Director of the Institute for Technology Management.